The Secrets of Tuned In Leaders
Craig Stull, Phil Myers and David Meerman Scott
Don’t for a second think that the amazing insights and ideas in the eBook are for technology company CEOs only. Every company on the planet should read this manifesto before they spend another dime on marketing, hire another Marketing Director or Chief Marketing Officer or contemplate anything to do with their current or future portfolio of products and/or services.
Ignore this information at your own risk and with considerable peril.
[Compliments of Pragmatic Marketing: www.Pragmatic Marketing.com]
You say to-ma-to…I say to-mah-to
Tom Peters at his magnificent best. Ignore at your own risk…especially page 8!
[Compliments of Tom Peters: www.TomPeters.com]
Tip This
Chip Martella – U.S. Concepts
…The lesson here is that some brands and products are much more suited to word-of-mouth marketing than others. If your product isn’t the first in, doesn’t have a demonstrable difference versus its primary competition or doesn’t have a compelling story that effectively leverages a core consumer insight, you’re better off utilizing a different marketing discipline to communicate the message.
[Compliments of The Hub: www.HubMagazine.com]
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